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Behind the squish

We source and sell hard-to-find squishy toys for collectors and fans who are looking for the latest and most sought-after releases. Our goal is to make these unique items easier to find while keeping our prices fair with only a small markup over our cost.

What makes our business different is our purpose. All profits from our sales are donated to charitable organizations, allowing every purchase to make a positive impact. When you shop with us, you're not only finding your next favorite squishy—you're helping support causes that matter.

Nelson Squishies started with something pretty simple: a grandmother (known to her grandkids as Nonni) and a shared love of hunting for squishies. The thrill wasn't just finding the rare ones, it was the time they spent together searching, laughing, and making memories. Luckily, Nonni came into the hobby with years of experience. She comes from a long history of tracking down the impossible-to-find toys, from Beanie Babies to Tickle Me Elmo and just about every "must-have" craze in between.

Before long, the grandkids had more squishies than they could possibly need, but they realized the fun was never really about adding to the collection. It was about the adventure and the joy of sharing it with others. So they hosted their very first pop-up sale in June, donating 100% of the profits to HOW101 and Luke 18:1, two charities that are especially meaningful to their family. Today, Nelson Squishies continues that mission: finding hard-to-locate squishies, sharing the excitement with fellow collectors, and turning every sale into an opportunity to give back.

OUR causes

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